DSA Signage: Brighten your Brand

Shokouh Shafiei, CEO
Static signage has long been regarded as the backbone of signage. However, the digital revolution has now taken the signage world by storm with its ability to significantly boost sales and enhance customer experience. As a result, businesses are looking to transition from static to digital signage and content management system. But investing in a digital solution is not cheap, and for most businesses, it is rather a CAPEX. In such a scenario, organizations need a reliable digital signage solution that does not need replacement every couple of years; otherwise, businesses undergo financial losses and have to redo all the calculations done upfront to invest in digital. Removing this burden off organizations, DSA Signage provides the highest quality digital signage products delivered on time. The company acts as the single point of contact, providing turnkey solutions so that clients do not need to look at multiple vendors for their digital signage. “Rather than focusing solely on the economic elements of the product and using sub-par components, at DSA, we have the long-term interest of the client in mind and ensure they receive high-quality, long-lasting solutions” says Shokouh Shafiei, CEO, DSA Signage.

DSA Signage acts as a partner to its clients, going beyond a typical signage provider to offer all the services from the concept to the delivery of the product. “We have a design and engineering team in house that partners, with clients to fully understand their requirement. We collaborate with them to provide a solution that best fits their needs” adds Shokouh. The company’s design team enables clients to implement their vision in a long-lasting manner to ensure their investment gives them maximum ROI across locations.

Adding another feather in their hat is DSA Signage’s ability to carry out value engineering services. In case the client has previously engaged with a different signage provider and does not wish to switch its solutions, DSA Signage will work with the existing solutions to fulfill their requirements. “Our objective is to be the long-term partner to our clients; keep them happy and satisfied, and earn their loyalty for years to come vs. a higher short-term financial gain” mentions Shokouh.

Since the company works with clients to find a solution that serves them in the long run, it has acquired numerous customers across several industries, including QSR, sports, entertainment, transportation, retail, and more.


Rather than focusing solely on the economic elements of the product and using sub-par components, at DSA, we have the long-term interest of the client in mind and ensure they receive high-quality, long-lasting solutions


In fact, the company is the go-to digital signage partner for large clients of which is the famed Universal Studios. DSA Signage serves the theme park in both California and Florida. The company helped them switch from static to digital as with static signage, it was challenging for them to send an entire team across acres of land to maintain and update every time the information needed to be changed. With DSA Signage’s digital solutions, Universal Studios was able to reduce labor costs while enhancing the user experience. The client could not only use these digital signage solutions to upsell or cross-sell but also to improve the flow of visitors in case of high traffic. Also, they can display different showtimes or provide real-time updates on ride wait time so that people can plan their day. Resultantly, Universal Studios was able to greatly improve the overall customer experience and enhance customer retention.

With such impressive results, DSA Signage stands strong even during the times of the pandemic by reporting a constant growth rate. The company has effectively combatted the supply chain challenges that the digital signage industry is going through by leveraging strong supplier relationships and innovative solutions to minimize the impact on clients. Today, the company is looking at working with some of the most iconic global brands and is considering an expansion of DSA’s footprint through acquisition and / or adding a secondary location east of Mississippi. “At the same time, we are aiming at opening a secondary location on the east coast to serve a wider market from a geographical perspective,” Shokouh signs off.

Company
DSA Signage

Headquarters
Carson, CA

Management
Shokouh Shafiei, CEO

Description
Provides the highest quality digital signage products while offering all the services from the concept to the delivery of the product.

DSA Signage