INNERFACE Architectural Signage: Providing Turnkey Wayfinding and Signage Solutions
The company takes a unique “design+build” approach to designing and developing wayfinding and identification solutions. They have worked over the last few years to incorporate digital signage solutions with traditional signage and wayfinding elements to create more robust and flexible solutions for their clients. Primarily focused on the healthcare and higher education markets, the company noticed the biggest challenges relate to content management and network access. A cloud-based editing system needs an efficient internet connection. INNERFACE, along with partner Gallery Digital, works closely with their clients’ IT departments to help them understand how the systems use their network to communicate with the cloud editing software and what security measures they have in place to help them protect the integrity of their network. The company offers clients the ability to use the digital platform and manage content through a flash drive or a 4G LTE connection as well. Once the systems are installed, INNERFACE can either provide content management and creative services or turn that process over to their clients’ contacts.
With a focus on comprehensive way finding and identification signage development, the company’s experiential graphic design team can assess client needs and make recommendations for the best use of digital signage technology. Furthermore, they look at supplemental ways to use the solution in ways organizations may not have considered in past projects.
These can include more traditional digital signage uses such as menu boards in cafeterias, employee information in break rooms to name a few. For clients, the ability to run multiple use-instances (directories, directional, and marketing) on a single platform offers a tremendous value. INNERFACE solutions are offered in a wide variety of screen sizes and are made for indoor and outdoor applications including video walls. “When compared to traditional signage, not only are our clients able to make instant and very low-cost changes to a directory, map or any content, but they can also inform the user of other services and community events at the same time,” says Floyd.
We provide our clients a scalable, secure and robust platform for all digital signage needs
The ingenuity of enhancing traditional signage rather than replace it has helped INNERFACE gain recognition from their clients. To continue delivering holistic solutions for its clients, the company strives to find the best ways to integrate digital elements with traditional signage and wayfinding in creating master plans. As hardware costs continue to decrease, there will be additional opportunity to substitute digital signage and add to legacy projects. “We will continue to expand digital use within existing clients by offering new ways to integrate digital signage to serve a wide variety of purposes including health and wellness programs and community outreach,” concludes Floyd.