2021 Predictions: The Hybrid Workplace Is Here to Stay

Scott Chao is Chief Marketing Officer, Appspace
Scott Chao is Chief Marketing Officer, <a href='https://www.appspace.com/' rel='nofollow' target='_blank' style='color:blue !important'>Appspace</a>

Scott Chao is Chief Marketing Officer, Appspace

After a year full of ever-changing plans, many people are looking at 2021 for a much-needed fresh start. While we may not be back to life as it was before the pandemic, we are on our way to familiarity. Some of the innovative ways companies learned how to work in different locations have paved the way for new working styles and technology needs in the workplace, creating the more prevalent hybrid workplace setups.

And the hybrid workplace isn’t going anywhere in 2021. With many companies re-evaluating their return to office plans regularly, incorporating a long-term hybrid work model is a top priority for many organizations.

At Appspace, we’ve learned that employees can be successful or even thrive while working from home or at the office. Companies are looking at ways to equip employees to be successful no matter their location. But the one thing that can hinder the success of this model is effective communication. 

Three critical factors help create a successful communications program:

1. The ability to reach all employees

Teams come in all shapes and sizes, and in a hybrid workplace, individuals aren’t always in the same geographical location. Any communications program must have the power to reach people wherever they are and on whatever device they’re using.

2. Adoption of purpose-built digital tools

Traditional communications channels simply won’t be as effective in a hybrid workplace because they’re not designed for it. Crafting effective messages on different channels can take time to learn – not to mention the challenge of deciding which of all the new delivery options will best suit a hybrid workplace’s communications campaigns.

3. A way to monitor the impact

An analytics program that tracks metrics like open rates and click-throughs is necessary to ensure that messages are being received by the intended audience and help decide which communications channels and mediums are the most effective.

The hybrid workplace can’t function without tech to back it up. Finding a new solution to fit an organization’s variety of needs can seem overwhelming, but it doesn’t have to be. When searching for a solution to meet your organization’s needs, it is essential to keep it simple and attempt to accomplish your goals using one unified platform. Look for a platform that gives you the following:

1. Ease-of-use and scalability

Centralizing employee communications provides better results than compiling a series of ad-hoc solutions, but the platform solution you choose should be intuitive, user friendly, and scalable. It should allow you to deliver and display news company-wide in seconds, and the set-up process should be equally simple.

2. Comprehensive device and app integrations

The ability to reach the right teams in different locations and on different devices is critical to any communications solution. A robust platform will offer comprehensive integrations with all enterprise messaging apps (i.e., Slack, Webex, Microsoft Teams) where users are active daily.

3. Powerful templates and publishing tools

The best platforms will include pre-designed templates and formats that make it easy to add text, business data, and media files to create an impactful message while maintaining brand consistency with minimal effort.

4. Features for connected physical spaces

Space management tools for mapping, space analytics, and workstation scheduling are especially relevant now, and digital displays throughout your facilities remain a useful tool for sharing relevant safety information, reinforcing company values, and celebrating individual and team accomplishments.

5. Robust analytics

Pick a platform that allows you to track performance and chart your progress toward building an exceptional workplace experience.

Luckily, there is a single platform that gives you all of this and more. Appspace provides a full-platform approach that allows organizations to collaborate all in one place. For more information about Appspace’s platform, check out: appspace.com.